Recycle and care for the world


We are proud to launch Australia's first pillow recycling program, and put an end to pillow waste.

We have always been passionate about sustainability.  When we first launched #GoKindly, it was frustrating to learn that there was no program for recycling old and manky pillows.  Instead, they end up in landfill.

In Australia, we send over 20 million tonnes of waste to landfill every year.  We want to be part of reducing this, not contributing to it.

Our recycling program allows you to return your old #GoKindly pillow and get 15% off your next pillow purchase.

More details about the program are below. 

Want to return and recycle your pillow? Click here.