Our Model

We create high quality Australian made bedding, donating 50% of profits to support women and non-binary people experiencing housing stress.

Our product range includes Pillows and Quilts. We operate in a ‘Kindness Circle’ – at each touchpoint we aim to be kind and tread lightly. We pay fair wages, use no single-use plastic packaging and manufacture locally.

We are proud to be certified B Corp, upholding the highest standards of social and environmental impact.  

B Corp bedding business

We support two organisations who provide housing options to women, Juno (formerly known as WISHIN) & Women's Housing Ltd.

GoKindly partners

Our Product Design

We care about sustainability, ethics and community.

Our products are designed for modern homes and modern relationships.

We use hard-wearing textiles, to maximize the life of our goods.

Explore our Australian made, ethically sourced bedding range here.

All our pillows have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin.  Our pillows have 'name' labels so no-one in the house gets their pillow mixed up.  Our quilts tell you which is the top for ease of linen change.


About Our Founders

#GoKindly founders Laura and David


#GoKindly's values are a reflection of Laura's life experiences, a reflection of her asking 'Why is the world not kinder?'.’

At 19 years old Laura left a high-control fundamentalist community.  She rebuilt a life outside, educated herself and spent 18 years in Finance & Accounting. 

She is a passionate grassroots feminist, who believes in community led social change.  

Laura is BA (Mandarin, Women's studies), BCOM (Accounting), AAICD, CA and CPA.  


David spent 18 years as a finance professional before co-founding #GoKindly. He wanted to build a brand that was part of the solution to inequality.  He has a passion for helping others, fairness and equality. 

He cares deeply about sleep and sleep quality, after years of experiencing neck and back pain.  He loves music, footy and a good laugh.  David is BCom, CA. 

'I've been on the search for the best pillow and I'm proud we created one.  My favourite #GoKindly pillow is the Signature Pillow. I have had neck and back trouble for many years, and sleeping was often uncomfortable and painful.  Sourcing a quality pillow has really helped me sleep better. I sleep on two pillows and put another pillow between my knees which has also helped my back pain.'

Find us in the press here