Our Model

We create high quality Australian made bedding, donating 50% of profits to support women and non-binary people experiencing housing stress.

Our product range includes award winning Pillows and Quilts. We operate in a ‘Kindness Circle’ – at each touchpoint we aim to be kind and tread lightly. We pay fair wages, use no single-use plastic packaging and manufacture locally.

We are proud to be certified B Corp, upholding the highest standards of social and environmental impact.  

Pillows and Quilts awards

 

We support organisations who provide housing and family violence support. 


Our Product Design

We care about sustainability, ethics and community.

Our products are designed for modern homes and modern relationships.

We use hard-wearing textiles, to maximize the life of our goods and circularity is at the heart of our product design.  We created Australia's first Pillow Recycling Program.

Explore our Australian made, ethically sourced bedding and sleep range here.

All our pillows have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin.  Our pillows have 'name' labels so no-one in the house gets their pillow mixed up.  Our quilts tell you which is the top for ease of linen change. 

 

About Our Founders

#GoKindly founders Laura and David

Laura

#GoKindly's values are a reflection of Laura's life experiences, a reflection of her asking 'Why is the world not kinder?'.’

As Co-CEO, Laura leads Product Design, Commercial Trade and Community Partnerships. 

You can learn more about Laura and connect via linkedin

David

David has a passion for helping others, fairness and equality. He cares about sleep quality and comfort, after years of experiencing neck and back pain.  David's favourite #GoKindly pillow is the Signature Pillow

As Co-CEO, David leads Operations, Marketing, Finance and People.

You can learn more about David and connect via linkedin

Find us in the press here