#GoKindly Model

#GoKindly creates high quality Australian made bedding, donating 50% of profits to support women experiencing housing stress.

Our product range includes Pillows, Quilts and Mattresses. We operate in a ‘Kindness Circle’ – at each touchpoint we aim to be kind and tread lightly. We support women, pay fair wages, use no single-use plastic packaging and manufacture locally.

We are proud to be certified B Corp, upholding the highest standards of social and environmental impact.  We are also certified by Social Traders as a Social Enterprise which exists to drive social change. 

B Corp bedding business

We partner with two organisations who provide housing options to women, Juno (formerly known as WISHIN) & Women's Housing Ltd.

Juno and Womens Housing

These two feminist-led organisations do amazing work to help vulnerable women and we are proud to have them as are our partners. They provide emergency accommodation, long-term affordable housing options and other crisis services.  You can read more about our impact here.

We're motivated by making the world kinder, and by striving to be better people. We'd love you to join the #GoKindly movement and make your world kinder too.

#GoKindly Design

We care about sustainability, ethics and community. 

We design our bedding goods for modern homes and modern relationships. We know the emotional labour undertaken by women is real, so we design our products to make life simpler.

Our Australian made, ethically sourced bedding range includes Pregnancy and Boomerang pillows, Kids pillow, Low Profile pillow and a variety of duvets.

All our pillows have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin.

We use hard-wearing textiles, to maximize the life of our goods and enable a cold-machine wash.

Meet the #GoKindly team

Laura

#GoKindly is a reflection of me constantly thinking ‘why is the world not kinder?’

At 19 years of age I left my family's Fundamentalist community in regional Australia.  

I was determined to build a career and support myself. A 10-year career in Corporate Finance was followed by 5 years working in commercial roles in digital and entrepreneurial businesses. 

I have a BA in Foreign Language, and a BCOM in Accounting, a CA and CPA. I sit on the board of Wellsprings for Women and Its Not a Compliment.  Both are grassroots organisations driving change.  

David

After 15 years as a finance professional I wanted to create a brand that was part of the solution to inequality.  I am also passionate about sleep!

I have been lucky to call Melbourne my home for most of my life. I love Melbourne for the people, culture, sports and food. We live in the northern suburbs, surrounded by the friendliest community & kind neighbours. 

I have a passion for helping others, I believe in fairness and being kind to others. I enjoy a good laugh, and listening to music.

I have worked in finance (please don't hold that against me). I live for the day there is an emergency on the train and someone asks “is anyone here an accountant?!I”   

I've been on the search for the best pillow and I'm proud we created one.  My favourite #GoKindly pillow is the Signature Pillow. I have had back trouble for many years, and sleeping was often uncomfortable and painful.  Sourcing a quality pillow has really helped me sleep better. I sleep on two pillows and put another pillow between my knees which has also helped my back pain.  

Remember to #GoKindly in life.

Find us in the press here