We create high quality Australian made bedding, donating 50% of profits to support women and non-binary people experiencing housing stress.
Our product range includes Pillows and Quilts. We operate in a ‘Kindness Circle’ – at each touchpoint we aim to be kind and tread lightly. We pay fair wages, use no single-use plastic packaging and manufacture locally.
We are proud to be certified B Corp, upholding the highest standards of social and environmental impact.
Our Product Design
We care about sustainability, ethics and community.
Our products are designed for modern homes and modern relationships.
We use hard-wearing textiles, to maximize the life of our goods.
Explore our Australian made, ethically sourced bedding range here.
All our pillows have OEKO-TEX Standard 100 Certification, and are allergy-friendly & great for sensitive skin. Our pillows have 'name' labels so no-one in the house gets their pillow mixed up. Our quilts tell you which is the top for ease of linen change.
About Our Founders
#GoKindly's values are a reflection of Laura's life experiences, a reflection of her asking 'Why is the world not kinder?'.’
At 19 years old Laura left a high-control fundamentalist community. She rebuilt a life outside, educated herself and spent 18 years in Finance & Accounting.
She is a passionate grassroots feminist, who believes in community led social change.
Laura is BA (Mandarin, Women's studies), BCOM (Accounting), AAICD, CA and CPA.
David spent 18 years as a finance professional before co-founding #GoKindly. He wanted to build a brand that was part of the solution to inequality. He has a passion for helping others, fairness and equality.
He cares deeply about sleep and sleep quality, after years of experiencing neck and back pain. He loves music, footy and a good laugh. David is BCom, CA.
'I've been on the search for the best pillow and I'm proud we created one. My favourite #GoKindly pillow is the Signature Pillow. I have had neck and back trouble for many years, and sleeping was often uncomfortable and painful. Sourcing a quality pillow has really helped me sleep better. I sleep on two pillows and put another pillow between my knees which has also helped my back pain.'
Find us in the press here