About Us
OUR STORY
We set out to show that bedding can offer more than comfort. We've built a brand that helps people sleep better, live well and supports the most vulnerable in the community.
Our sleep range includes award winning Pillows and Quilts.
By donating 50 per cent of our profits to organisations supporting women and gender diverse people experiencing housing insecurity, we ensure our bedding range carries impact far beyond the bedroom.
Our Model
Founders with Purpose
Hi there,
As social entrepreneurs, we started with a single Signature Pillow in a front room, with the idea of transforming the sleep industry while doing good.
Since then we have been overwhelmed by the support and growth of #GoKindly into a innovative, purpose led brand.
Today we offer a growing range of sleep essentials. Each product is locally crafted with care, comfort and kindness.
Our greatest achievement is more than just the products. We have made an impact that supports the most vulnerable people in the community to live with the dignity and support they deserve.
Laura McConnell & David Conti Co-Founders
Purpose Driven
Leading with Impact
Kindness shapes the way we operate.
As a certified B Corp, we care about sustainability, ethics and community.
Our Kindness Circle guides every decision, from supporting the most vulnerable in the community, the materials we choose, to being fully Australian made and owned. We prioritise quality, durability and thoughtful design because bedding should feel good, provide comfort, last long and reflect the care that went into making it.
You can read our annual Impact Statement here.
Expert Comfort
Our Product Design
Our products are designed for modern homes and modern relationships.
We use quality materials and hard-wearing textiles, to maximize the life of our goods and circularity is at the heart of our product design. We created Australia's first Pillow Recycling Program.
We take a focused and simple approach to smart design - provide comfort for a better sleep.
Being awarded the Good Design Gold Award reminds us that design is more than aesthetics. It’s about how something works, how long it lasts, and how it fits into everyones daily life.
Our pillows have 'name' labels so no-one in the house gets their pillow mixed up. Our quilts have top labels for ease of linen change.
Community
Change Makers
We are a local team of change makers based in Melbourne.
We take great care in our customer service and want everyone to sleep better and improve their life.
We aim to be the most innovative bedding essentials brand in Australia. As a social enterprise, greater reach allows us to create greater impact.
We envision a future where quality sleep and kindness go hand in hand for every household and every partner we work with.
Our Australian based customer service team supports consumer enquiries and our local account manager supports B2B.